Business websites are major assets to any company. They attract customers, streamline communication, showcase services, and are the first place that consumers go to do research before they make a call.
However, while a great site can help a company immensely, a poorly built one will cost that company customers. A lackluster online experience tells potential consumers that your business lacks legitimacy or doesn’t deliver quality work; it paints your company in a negative light. How do you fix this issue? It all comes down to identifying what’s working and what’s not working.
My Website Loads Slowly
Slow load times inconvenience customers and often cause high bounce rates (immediate click-offs). In fact, a Google study states that 53% of mobile users will leave a page that takes longer than 3 seconds to load. If your site has this issue, it’s important to resolve the problem as soon as possible. Otherwise, many people will lose respect for your services or products before they even learn about them.
Speeding Up Your Website
Redundant code, huge image files, unnecessary plugins—this excess causes digital clutter and makes sites sluggish. To lower your load time, you should:
- Compress images and optimize file size
- Make sure you have fast, reliable hosting
- Remove any unnecessary plugins that don’t actively help you
My Website is Not Mobile-Friendly
Mobile users make up a huge portion of internet traffic, so your website having a poor mobile experience can doom it outright. In fact, Google now prioritizes the mobile version of your site when crawling, so not being optimized for mobile could hurt your chances of being found on search engines. If you want your site to be seen, it’s vital that you make it mobile-friendly.
Improving Your Mobile Experience
Many popular options, such as WordPress and Squarespace, automatically rescale your site to fit mobile screens. An outdated or oversized site is one of the most aggravating things for a phone user to deal with, so choosing a platform that helps optimize your site for mobile devices is worth the investment.
If you plan to code from scratch, you won’t have this luxury—don’t forget to optimize your site manually. Ensure it scales properly on smaller screens regardless of landscape or portrait orientation.
Other options for optimizing for mobile include:
- Minimizing load time
- Writing content in short paragraphs, not large blocks of text
- Not including too many pop-ups on your site and making sure they comfortably fit on a small screen
- Using drop-down menus and search bars for mobile-friendly navigation options
My Website Does Not Have A Clear Call To Action
A Call To Action (CTA) comes in the form of text, buttons, or images that encourage users to perform a desired action, like making a purchase or scheduling a meeting. They’re pivotal to a business website achieving its goal, and that’s why sites that lack a clear CTA are often unsuccessful. Sites that lack a clear CTA will likely have lower conversion rates and thus fewer users taking action or completing sales.
How to engage users to take action on your site:
- Create a compelling homepage headline.
- Simplify your navigation and organize content logically.
- Highlight your unique value proposition.
- Make sure every page has a purpose and is easy to use.
- Add trust signals like testimonials, reviews, and case studies.
If visitors can’t quickly understand what you do, who you help, and how to work with you—they won’t stick around. Confusing messaging leads to high bounce rates.
My Website is outdated
A website that looks like it hasn’t been updated in five years sends the wrong message. It can make your business look unprofessional—or worse, out of business. Or, you could have a beautiful website—but if it’s not optimized for search engines, potential customers won’t find you.
Goals for optimizing your website:
- Implement basic SEO: keyword optimization, meta descriptions, image alt tags, and internal linking.
- Regularly publish relevant blog content.
- Use tools like Google Search Console to monitor your site’s performance.
- Refresh your design every 2–3 years.
- Use modern fonts, color schemes, and visuals.
- Keep content up-to-date and relevant.
- Make sure you have an effective user interface and clear calls to action
Your website shouldn’t just exist—it should work for you. It should attract, engage, and convert visitors into leads or customers. If it’s not doing that, it’s not just underperforming—it’s costing you money.
The good news? You don’t have to fix it alone.
At Walsh Marketing Group, we specialize in turning underperforming websites into high-converting, growth-driven assets. From modern design and UX improvements to SEO and performance optimization, we help businesses build websites that win customers instead of losing them.
📞 Let’s talk. Schedule a free consultation today and lets find out how we can make your site work harder for your business.
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Works Cited
The Cost of Slow Website Speed: Why It Matters & 6 Common Issues
How Fast Should My Website Load?
The Consequences of a Website that’s not Mobile-Friendly
https://www.figmentagency.com/consequences-of-a-website-thats-not-mobile-friendly/
Bad Call-To-Action Buttons Hurt Business—7 Ways To Fix Them
Unlocking the Power of Web Development Services: Elevating Your Digital Presence
https://fullscale.io/blog/web-development-service-for-businesses/
