Digital marketing is the best way to advertise in 2025. Using the net as a billboard, businesses can market themselves with unique content, ads on social media, and more. This allows them to access an extremely wide audience fairly easily.
Even with the internet, though, marketing is easier said than done. Getting your campaign to convert into a sale, visit, or appointment can be difficult, requiring creativity, visual expertise, great writing skills, etc. Frankly, many businesses don’t have the personnel to launch top-quality ad campaigns, and this is where AI can help. By utilizing AI and its smart tools correctly, small and large companies alike can improve their marketing and boost their conversion rates.
Using AI To Brainstorm Marketing Ideas
With the amount of data artificial intelligence can draw from on the web, using AI for ideation can seriously help you brainstorm marketing ideas. It can act as a virtual assistant you bounce concepts off of, and many models even generate ideas with the right prompt. Having a solid core concept is step one to getting conversions with your marketing, so using AI here is very helpful.
From a brainstorming perspective, AI can assist you by:
- Performing Deep Data Analysis: Data analysis provides you the specifics of your market, the demographics interested in that market, its issues, etc. This can give you valuable context to use when brainstorming a creative marketing idea.
- Doing Company Research: Researching what other businesses similar to yours are doing to market could give you a blueprint to work from, as well as an idea of what is and isn’t getting conversions
- Planning Out a Campaign: AI excels at creating schedules and calculating hard numbers. These capabilities make it ideal for planning out a potential campaign’s likely timeline, budget, components, etc.
- Generating Concepts: With the creative abilities of AI, it can generate advertisement concepts based on your needs, giving you something to use or helping to spark your imagination.
ChatGPT, HubSpot’s Breeze, and Adobe Sensei are just some of the AI models particularly good at ideation and brainstorming assistance. Their detailed, prompt responses, deep research aptitude, and ability to create basic plans upon being prompted make it much easier to determine how to effectively market your specific business.
Creating Ads With AI
AI marketing is gaining popularity for a reason—directly creating advertisements with AI assistance increases the speed at which you can market, as well as make your marketing much more effective. By utilizing its smart tools and combining them with your own skills and creativity, you can quickly develop high-quality ads.
How AI Can Create Ads
- Image Generation & Enhancement: Many AI tools allow you to generate an image based on a prompt or enhance an image that already exists, helping to craft stunning visuals to put in your ads.
- Ad Copy Creation & Revision: Every notable AI tool is capable of creating ad copy for you, using market data and your own visuals as a foundation to do exceptional copywriting. These smart tools also serve as excellent proofreaders.
Keep in mind that advertisements fully generated by AI are often frowned upon and easily spotted by consumers. When directly using its tools to create something for your marketing campaign, use it as an assistant, not a dedicated creator. Its ability to enhance the quality of your work will help drive up your conversion rates.
Models like MidJourney and Jasper.ai offer effective and visually appealing text-to-image tools. Writer is a solid choice for copywriting assistance. The tools they offer can combine to help make well-written, stunningly presented ads for your business.
Using AI for Content Creation
Utilizing AI in content creation is very commonplace nowadays. It can help critique and contribute to company content at almost every step of the content creation process. Even outside of its image creation functions, it’s still a boon for any individual or business trying to market their content digitally.
How Does AI Help With Content Creation
- Creating Scripts: Artificial intelligence can use its knowledge of industries and data on the net to write market-relevant scripts for videos, though if you want to use humor, you’ll want to incorporate that yourself.
- Video and Clip Generation: Certain models are specifically made to create short videos based on your prompts. You can use this to make the base for a video, or simply to generate a clip you’d like to use.
- Sound Effect and Music Suggestion: Outside of generating sounds, which is often a standard part of AI video creation, plenty of AI tools will make quality suggestions on sounds and music that would work with your content.
- SEO Suggestions and Updates: For blog articles, many AI tools can offer practical suggestions to improve the SEO of your posts.
Squibler.io, ChatGPT, and Adobe Firefly, among many other models, offer these tools. Obtaining their assistance will help you create high-quality, impactful content that converts, significantly benefiting your business. Additionally, these will help with content creation speed.
Even with AI assistance, digital marketing can be very confusing. If you need help getting traction on the web and making content that converts, Walsh Marketing Group is right for you! We offer several services that will help your business establish an online presence! Contact us today to learn more or discuss our services.
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Works Cited
What Are the Best AI Marketing Tools?
https://digitalmarketinginstitute.com/blog/what-are-the-best-ai-and-marketing-automation-tools
AI in Design: 15 Best Tools + The Future of the Industry (2025)
https://www.devlinpeck.com/content/ai-in-design
24 AI marketing tools your team should be using in 2025
https://sproutsocial.com/insights/ai-marketing-tools/
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