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Lead GenerationMarketing 1 on 1SEMSEO

How to Use Google Analytics and SEO to Revive Your Digital Marketing

Analytics and SEO give you the ability to connect with your target audience. Together, they provide the insights and tools you need to improve your visibility and reignite results. In our modern era of hashtags, keywords, and social media, understanding how to use digital marketing to your advantage is crucial for your growing business. The most crucial tool for digital…
Jennifer Walsh
September 24, 2025
Lead GenerationMarketing 1 on 1SEMSEOSMM

How To Use AI in Digital Marketing: Boosting Your Conversion Rates With Smart Tools

Digital marketing is the best way to advertise in 2025. Using the net as a billboard, businesses can market themselves with unique content, ads on social media, and more. This allows them to access an extremely wide audience fairly easily. Even with the internet, though, marketing is easier said than done. Getting your campaign to convert into a sale, visit,…
Jennifer Walsh
July 31, 2025
Lead GenerationMarketing 1 on 1SEO

Why Your Business Website is Costing You Customers (And How to Fix It)

Business websites are major assets to any company. They attract customers, streamline communication, showcase services, and are the first place that consumers go to do research before they make a call. However, while a great site can help a company immensely, a poorly built one will cost that company customers. A lackluster online experience tells potential consumers that your business…
Jennifer Walsh
July 31, 2025
Lead GenerationMarketing 1 on 1SEMSMM

Defining Target Audience – Who Should I Market Towards?

A target market is the specific group of people a product, service, or even website actively targets and aims to appeal to. This group is a foundational part of any professional venture. Choosing an interested group makes marketing and gaining popularity much easier. On the other hand, trying to appeal to an inherently disinterested group can be a death sentence…
Jennifer Walsh
June 27, 2025
SEOVideo

Video Marketing for Businesses: Trends and Tips

In today's digital age, video marketing has become an essential tool for businesses looking to engage their audience, increase brand awareness, and drive sales. With the rise of platforms like YouTube, TikTok, and Instagram Reels, video content is more accessible and influential than ever. In this blog post, we'll explore the latest trends in video marketing and provide actionable tips…
Jennifer Walsh
August 2, 2024
Lead GenerationMarketing 1 on 1SMM

Social Media Marketing Best Practices

Marketing looks very different today than it did twenty, ten, and even five years ago due to the rapid spike in popularity of social media platforms such as Instagram, Facebook, TikTok, and more. Many brands are using this to their advantage and reaching new customers through social media platforms, but it’s not as simple as putting an ad up on…
Jennifer Walsh
December 5, 2023
Lead GenerationMarketing 1 on 1Web Development

Marketing – 10 Tips to “Keep It Simple”

The online world of advertisements, shopping, and the constant consumption of some kind of content can be very overwhelming to people and can make your business’s message get easily swept away. Here are ten tips for keeping your marketing tactics simple yet attention-grabbing in a world of short attention spans and endless content.  Know your mission statement Perhaps one of…
Jennifer Walsh
December 5, 2023